Product Designer

iframes came to Emote digital with an idea to shake up the online designer eyewear market, a new shopping experience that was Australian owned and operated. Selling authentic designer brands at great prices with fast delivery and great service was the mantra and we had to tailor the experience accordingly. 

Giving the user the best and most relevant information was paramount for the site to be a success. Quick view, virtual try on, face matching, celeb trends and an extensive refinements list all came together to create a user experience that is unrivalled in the Australian market and that also helped the site win the 2013 Smart Company award for best eCommerce website.