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empathy

Empathy is taking the time to listen to my users. What’s important to them? What are their pain points and what makes them happy? If I take the time to understand this, I have the opportunity to design something truly great.

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teamwork

Design is a team effort. There are solo, independent efforts, me as a designer need to put in, but there’s also the time spent getting feedback from my team and end users in order to continually improve.

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hunger

What gets me up in the morning? Why is what I do important and why does it matter? The passion I have in being a designer lies at the very core of these questions. A hunger to better myself, to learn and to keep trying.