When I arrived at Meetup, they were 5 months into a major rebrand, their first since they started 14 yrs ago. I was asked to take on the lead of the Android application, working together with the iOS and web teams we shadowed the work of the external design agency set with creating the identity for Meetup. Meetup has only had a design team for 3 of their past 14 years so it was paramount we came with sound ideas and executed them to a tee. We also knew we that we needed to back up any ideas up with real data and user testing.
We held stakeholder, consumer and customer interviews spanning months, Once we had collected all the data and crystalized it, we knew we could start on the idea generation work. These interviews enabled us to come up with a core value from which we could work, and this was "Access to worlds"
This was the notion that you should be able to jump into the app and see what matters to you at a glance, be able to explore things you may not have realized you wanted to do or maybe rekindle a long lost love, the app would become your guide and this term “Access to world’s" would become our lens from which we'd view the redesign.
We were able to test our rationale by having living prototype using React Native. This enabled us to use real data, our own API endpoints and last but not least, it gave us the ability to switch up designs and try things out as quickly as possible. So much of the user testing was about — will people get excited/interested in exploring if we show them content this way, and without real data, you would have to give people a mockup and say something like “imagine all of these groups are really interesting to you, would you be interested in them?” which is a totally impossible question for people to answer. So real data in the React Native prototype really helped hone our designs.
Back in September of 2014 the leadership team at realestate.com.au realised they needed to act on our offering in the playstore. Having used an m.site wrapper for the past few years focusing on our iOS apps, we had let the Android app linger in the dark for too long. Being Australia’s largest real estate portal we had a duty to our consumers and customers to deliver a world’s best ‘native’ Android solution.
Starting first with hand drawn mock ups, I created our user story and journey map. From there I jumped on to the computer to flesh out our wireframes. Being clear and consise with our objectives was key as everyone needed to understand what we were trying to achieve.
Creating a memorable experience that would resonate with millions of Australians was something I had to think long and hard about. Property is diverse and has many different use cases and desires. From the dreamers and windowshoppers to the investors and first home buyers, the app had to speak to every single one of them as indivudals whilst upholding what we stand for as a company.
When the Apple Watch was announce 7 months ago, we knew it would be huge and we knew it was something the team at realestate.com.au would love get working on. Having a close working relationship with the Apple development manager in Australia we were able to get some early design and development time done both here and in Cupertino. We were able to ship a wonderful product in a short period and not only be featured on the Apple website but also come preloaded on the Apple Watch as well.
The Watch app enables the user to receive a quick glance of upcoming inspections and auctions, take voice notes, save and dismiss properties, receive directions and even save upcoming open times, all synced to the phone.
The Real Deal
Logo creation and website design of the rewards program at realestate.com.au. Using the brand palette and emotive imagery I created this responsive page that spoke to the ideals and culture at REA that we tried to cultivate.
The intent of the site was to showcase our guiding principles and allow the staff to nominate other peers for what they feel is work that has gone above and beyond the call of duty. Since the launch of the program we have seen over $100,000 worth of gifts and prizes handed out to 80 full time staff.
On a side note... I was lucky enough to win the first award... for the design and creation of this site.
iframes came to Emote digital with an idea to shake up the online designer eyewear market, a new shopping experience that was Australian owned and operated. Selling authentic designer brands at great prices with fast delivery and great service was the mantra and we had to tailor the experience accordingly.
Giving the user the best and most relevant information was paramount for the site to be a success. Quick view, virtual try on, face matching, celeb trends and an extensive refinements list all came together to create a user experience that is unrivalled in the Australian market and that also helped the site win the 2013 Smart Company award for best eCommerce website.
A full rebrand for the Australian and New Zealand College of Paramedicine. Touching all areas of their business from initial logo development through to all print collateral, stationary and a custom CMS resonsive website.